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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Payoffs Of End-To-End Personalization In B2B Marketing

The Payoffs Of End-To-End Personalization In B2B Marketing

How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals Faced with an increase in content and shrinking response rates to generic messages, B2B organizations have turned to personalization to improve their campaign performance. EConsultancy's 2016 Conversion Rate Optimization Report found 96% of organizations rated marketing personalization as a "highly" or "quite"…
20 Steps To Take After Your B2B Event

20 Steps To Take After Your B2B Event

Tradeshows and events are considered one of the most effective channels used by B2B companies to engage prospective customers. But that doesn’t mean hosts should stop engaging with their attendees and sponsors once the event concludes. This infographic from agencyEA highlights a checklist of 20 steps to take once the…
The 2017 State Of B2B Marketing Technology

The 2017 State Of B2B Marketing Technology

Organizations Managing Exploding Martech Landscape By Integrating Point Solutions Into "Backbone" Suites As the martech landscape continues to grow, B2B marketers are challenged with the factors of selecting and prioritizing which marketing technologies to add first, as well as how new solutions added to their stack will work together. Experts agree that the massive martech landscape often results in B2B…
Marketers’ Love/Hate Relationship With Martech

Marketers’ Love/Hate Relationship With Martech

While marketing technology can help simplify many day-to-day tasks for marketers, most practitioners would much rather focus on the creative side of marketing. This infographic from Leadspace highlights this finding and other key takeaways from recent research about their views on the benefits and challenges with martech.
Channel Marketing Isn’t Just For The Enterprise

Channel Marketing Isn’t Just For The Enterprise

An Online Panel Discussion Highlighting How Companies Large And Small Are Positioning Their Partner Networks As An Extension Of Their Sales & Marketing Partner programs and networks may seem like an opportunity which smaller companies may not be able to leverage; however, partner networks enable cash-conscious SMB and mid-market companies to expand sales efforts with a limited sales and support…
4 Steps To Launch A B2B Programmatic Campaign

4 Steps To Launch A B2B Programmatic Campaign

Research from Adweek and Dun & Bradstreet shows that roughly 70% of B2B marketers plan on increasing their programmatic spending in 2017. This infographic from Dun & Bradstreet highlights four quick steps to formulating a B2B campaign program that leverages programmatic ad buying to better engage audience segments and maximize…
Why Pay - Cracking The Code On Communicating Price Increases

Why Pay - Cracking The Code On Communicating Price Increases

State Of The Conversation Report Talking to your customers about price increases is not fun, and it can be tricky. But many B2B professionals agree that price increases are essential for maintaining desired profitability and revenue growth. Download this report to hear expert insights on how companies are handling price increase conversations today, and how buyers are responding to them.…
The Complete Guide To Building A Successful SaaS Channel Strategy

The Complete Guide To Building A Successful SaaS Channel Strategy

SaaS suppliers have as much to gain from indirect sales as companies selling traditional IT hardware and software solutions—or from businesses outside of the IT landscape entirely. Download this white paper to gain a full understanding of the questions you should ask, the steps you should take and the choices you should make to build a successful channel partner program.…
Cut Through B2B Information Overload With Effective Storytelling

Cut Through B2B Information Overload With Effective Storytelling

The B2B landscape is packed with information. So how can we provide relevant, contextual content to our audience while circumnavigating the information overload? This infographic from LookBookHQ shines a light on how the simple art of storytelling can help marketers get their messages to target audiences over the information overload…
How To Prepare Contact & Account Data For An Account-Based Marketing Strategy

How To Prepare Contact & Account Data For An Account-Based Marketing Strategy

Is your database ABM-ready? Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. But before you jump on the ABM bandwagon, you need to consider the state of your data quality. Download this latest E-book to access a step-by-step guide…
The 2017 Marketing Measurement And Attribution Survey Report

The 2017 Marketing Measurement And Attribution Survey Report

Measurement has emerged as a top priority for B2B marketers, as they look to learn more about patterns in campaign responses and justify their pipeline impact. According to the new Marketing Measurement and Attribution Survey Report, conducted by Demand Gen Report, 91% of respondents agree that marketing measurement and reporting is a top priority for their organizations. However, while measurement is a…
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