Who Is Today’s CMO?
This infographic from Act-On Software highlights key takeaways from the company’s latest CMO Index Report. The research dives deep into the evolving role of today’s Chief Marketing Officer in the U.S. and the UK.
Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
Why Marketers Must Take Content Marketing More Seriously
Quality content defines a marketing team’s ability to engage prospective buyers and provide the information they need to make a purchase decision—and this is only going to grow more important for future marketing efforts. This infographic from Blue Mail Media highlights some key stats and findings that show content marketing…
Building The Modern Market Research Stack
While traditional market research methods certainly have their place, the world has changed for marketing and communications practitioners. With a treasure trove of digital data now available to us, we can harness it with the right technology to gain real, deep insights. Through natural language processing and machine learning, Narrative Analytics delivers these insights on a massive scale. In this…
Writing Effective Text Messages To Promote Your Business
Text message marketing is tricky: there are no videos, images or graphics to entice recipients visually — it's all in the words. This infographic from TextMagic shares some ground rules to carrying out a text messaging campaign effectively.
How Payscale Generates Qualified Leads And Consistent ROI
Payscale: A Case Study As marketing has gone digital, traditional push techniques like displays and ads have become less effective. Today, top brands and organizations want to do more than just talk to audiences — they want to pull them into their sales funnels with high-quality content that solves problems and demonstrates value. Check out this case study to see…
Content Intelligence In Five Minutes
Content intelligence has the potential to give B2B marketers full context into their content, but is it too early to reap the potential benefits? This infographic from Curata shares an in-depth look into the origins of content intelligence, what it takes to collect it and how it is revolutionizing the…
The 2018 State Of Video Marketing
2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level. This special report will dive into new trends in video and share…
2017 State Of Video Marketing
Growing Preference For Video Content Results In Starring Role Throughout Entire Buying Journey Online video will account for 74% of all web traffic this year, according to KPCB, leaving some to dub 2017 as the "year of video marketing." This special report will dive deep into the current state of video marketing, and will showcase real-world use case examples of…
Artificial Intelligence for Sales and Marketing
The fastest, easiest way to engage, qualify and follow-up with sales leads With new marketing and sales automation tools, it's easier than ever to get your message out to prospects.But when they respond and express interest, it's not easy to engage every single one of them to find out who's truly interested in your product or service. This E-book will…
11 Reasons Why No One Is Watching Your Video Content
While video content may be considered a preferred format for some B2B buyers, it doesn’t mean that these buyers will like your content—unless it meets their needs and educates them on a topic they want to learn more about. This infographic from Jointviews spotlights 11 of the main reasons why…
2017 Lead Nurturing & Acceleration Survey Report
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report's 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis. Nurture campaigns are also…