How To Measure Content Marketing
This infographic from Brandpoint details how to accurately measure content marketing strategies throughout the buyer journey. It also offers suggestions for boosting content awareness and acceleration.
Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
The State Of Channel Incentive And Partner Loyalty Programs In The Manufacturing Industry
83% of organizations spent more on incentive programs this year than last year. As manufacturers grow more reliant on these programs, they have to begin revitalizing their programs to be more worthwhile for everyone involved. In addition to detailing areas within channel incentive programs that can be improved, this white paper also covers industry-wide trends relating to: Promotion types being…
How To Build A Business Case For A Data Management Program At Your Company
You know that it's critical for your company to invest in data management. Now you just have to convince everyone else. In this guide, learn 10 key areas where a data management program can help improve both the top line and the bottom lines, including how it helps: Increase lead conversion by reducing follow-up time;Improve the effectiveness of predictive analytics…
The State Of Interactive Content Marketing: Statistics And Trends
Bringing static content to life with interactive elements positions B2B marketers to better engage with their audiences. In fact, research shows that 93% of marketers agreed that interactive content is effective in educating buyers versus just 70% for static content. This infographic from GO-Gulf reveals key statistics to help you…
Interactive Content Marketing Tool Kit
Unpacking The Interactive Content Marketing Toolkit Bring life back into your old, static content by repurposing it for the digital world. Tools like lookbooks, calculators and quizzes can help extend the value of your content — you just have to determine which tools are best for you. In this white paper, you'll learn everything you need to know about launching…
2018 Content Preferences Survey Report
Blogs, Podcasts Gain Interest As B2B Buyers Look To Trustworthy Sources For Credible Content That Proves Value The results are in! Demand Gen Report's 2018 Content Preferences Survey revealed that buyers are becoming more discerning and selective in the content they decide to consume. A majority (88%) agree that content producers need to focus less on product specifics and more…
The Anatomy Of A Perfect Landing Page
This infographic from LeadForest outlines how B2B companies can craft the perfect landing page through credible testimonials, personalized images and a two-toned color scheme. Creating a landing page with straight-forward copy and a minimalist design can help marketers maximize lead generation, drive engagement and elevate ROI.
4 Keys To Track & Optimize ROI From Events
Despite the explosive growth of digital marketing over the past decade, research shows that in-person events have remained one of the top drivers of demand and revenue for most B2B organizations. But the reality is that many B2B marketers continue to put significant spend toward events without a real ability to appropriately measure their impact — especially related to specific…
What GDPR Means For Marketers
This infographic from Act-On explains how upcoming GDPR regulations are expected to affect marketers. Based on survey data, the infographic shows how many marketers understand GDPR, how much marketers plan to spend on GDPR compliance and more.
15 Applications Of Artificial Intelligence In Marketing
This infographic from Smart Insights provides a unique framework that maps specific AI applications to the customer lifecycle. It also shares examples beyond the initial first purchase to show how AI can be leveraged to expand existing relationships.
Multichannel Marketing Attribution With Automated Machine Learning
The average sale results from more than 30 touchpoints. Standard practice in the industry has been to attribute a sale to the most recent marketing touchpoint, but by creating brand awareness, earlier touchpoints may have had a significant impact on a purchase decision. Marketers need a fast way to capture and analyze the complexity of human behavior, analyze the impact…