COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Do I Really Need To Worry About Content Experience?

Do I Really Need To Worry About Content Experience?

This infographic from Uberflip details the value of content marketing and the need for optimization. According to the infographic, 28% of people will stop engaging with content if the layout is poorly designed and companies that create personalized content are 26% more profitable than their peers.
The 2018 State Of Database Quality

The 2018 State Of Database Quality

B2B Organizations Look To Improve Database Efforts With Real-Time, Audience-Focused Solutions B2B buyers expect relevant, contextual and timely experiences during the purchase process that are only obtainable with the right data at the vendor's disposal. However, B2B companies continue to look for ways to overcome the hurdles their database creates when trying to personalize the buying experience and build audience-focused…
How Marketing Ops Translates Strategic Goals Into Tactical Plans – Webcast

How Marketing Ops Translates Strategic Goals Into Tactical Plans – Webcast

Marketing operations is the quarterback during planning season — they have the data to know what we need to do and the knowledge of our people, time and financial resources to determine how we’re going to do it. But it’s not always easy. On September 6 at 12PM ET, a panel of marketing and operations leaders— including Lars Ahntholz of…
The Future Is Here: 8 Ways Artificial Intelligence Can Supercharge Marketing

The Future Is Here: 8 Ways Artificial Intelligence Can Supercharge Marketing

Artificial intelligence (AI) is quickly becoming a competitive advantage for companies that are using it to create personalized campaigns, provide buyers with relevant information and automate lead engagement. This E-book examines eight key areas where AI significantly impacts the way marketers work, including: Predictive analysis; Content marketing; Account-based marketing; Lead engagement; and Much more! 50% of marketing leaders are already…
2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe

2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe

B2B buyer preferences have heavily evolved over the years since Demand Gen Report began conducting its annual B2B Buyers Survey in 2012. From the get-go, buyers have gone through long-term research processes, added more internal team members to the decision-making journey and relied on content and social media to make purchase decisions. While these criteria still hold true today, buyer…
Payoffs Of Personalization

Payoffs Of Personalization

This infographic from Bound explores the state of content marketing and the importance of gathering actionable data to drive personalized experiences. It also includes a checklist for successful end-to-end personalization.
5 Simple Steps To Alignment Across The Customer Experience

5 Simple Steps To Alignment Across The Customer Experience

Marketing and sales alignment is a frequent topic of discussion, but it's a challenge for many B2B companies to achieve. This infographic from Kapost outlines five practical steps B2B businesses can take to ensure their sales and marketing teams are fully aligned, including establishing regular meetings, creating universal personas and…
The Overlooked Ad Channel: How Your Employee Emails Could Drive Targeted, Personalized Ads To Your Dream Accounts

The Overlooked Ad Channel: How Your Employee Emails Could Drive Targeted, Personalized Ads To Your Dream Accounts

Employee-sent email messages represent an existing overlooked ad channel that can be unlocked using the signature line at the bottom of message. Success, however, is not simply a matter of telling all employees what to copy and paste into the signature of their outgoing emails. This interactive white paper spotlights: Email signature marketing by the numbers; Why employee email works…
6 Stories Of How AI Solutions Are Improving Lead Conversion Results For High-Growth Companies

6 Stories Of How AI Solutions Are Improving Lead Conversion Results For High-Growth Companies

This portfolio contains six stories of how AI solutions are improving lead conversion results for high-growth companies. You'll learn how: CenturyLink leverages AI assistants to convert more leads into sales-ready prospects; The Los Angeles Film School utilizes AI for personalized lead engagement; NewVoiceMedia generated significant results by having their AI assistant follow up on every lead; ScaleArc's virtual sales assistant…
Subscribe to this RSS feed