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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Sizing Up Your Demand Gen Strategies For 2020 & Beyond

Sizing Up Your Demand Gen Strategies For 2020 & Beyond

Airing On: Feb. 13, 2020 @ 2 PM ET This webcast will share brand new research from Demand Gen Report’s Annual Demand Generation Benchmark Study. Preliminary results from the survey show marketers are continuing to focus more on quality over quantity and are employing new tools and tactics to reach the right stakeholders.This webcast will highlight the latest data on…
Jumpstarting Revenue Strategies

Jumpstarting Revenue Strategies

This strategically timed webcast will be positioned as a prescriptive session providing best practices and use cases B2B brands can borrow and apply as they look to advance both their account-based strategies and their broader acquisition campaigns. Delivered in a panel format, the webcast will present real-world examples addressing the challenges B2B brands must overcome to meet and exceed pipeline…
B2B Social Media Marketing Strategy & Statistics

B2B Social Media Marketing Strategy & Statistics

Social media can be a challenging advertising medium for some companies, as it can be initially difficult to develop content that appeals to a wider audience. This infographic from HelpSquad shares tips on how to enhance a social media marketing strategy through creativity and engagement, sharing key statistics along the…
7 Steps To Brilliant B2B Marketing

7 Steps To Brilliant B2B Marketing

Beating out the competition in B2B may not always be easy due in part to the growing number of moving parts in creating a strategy and measuring the results. This infographic from Smart Insights pulled together some statistics to give marketers a handy tool of reference when it comes to…
2020 Customer Experience Outlook Guide: Reinventing The Martech Stack For The New Year & Beyond

2020 Customer Experience Outlook Guide: Reinventing The Martech Stack For The New Year & Beyond

The foundations of marketing and sales automation have positioned B2B businesses to scale for growth, leading to a newer focus on better experience management to personalize messaging and build authentic relationships. Marketing and sales teams, as well as the solution providers that enable them, have been pivoting extensively to move to the next stage of marketing automation — ultimately going…
Experiences Everywhere: How To Create Marketing Your Audience Demands

Experiences Everywhere: How To Create Marketing Your Audience Demands

Aired On Wednesday, January 29, 2020 @ 2:00 PM ET Marketing has become a bad word lately. Audiences are tired of the endless spam and are looking for experiences that are authentically human. Join us for this live webinar to learn how companies are transforming their marketing by delivering engaging digital experiences that their audiences demand, not try to get…
What Today’s Marketers Are Focused On In 2020

What Today’s Marketers Are Focused On In 2020

Today's marketers have a lot on their minds. They're looking at every channel, every avenue and every revenue stream available to them to help their companies meet their goals. The vanity metrics and trendy tactics have been checked at the door. What marketers are focused on in 2020 is driving results and having the data to execute and optimize the…
2020 Database Strategies & Contact Acquisition Survey Report

2020 Database Strategies & Contact Acquisition Survey Report

New Research Shows Companies Unlocking Buyer Intelligence To Identify Key Stakeholders & Deliver Relevant, Targeted Messages This year’s Database Strategies & Contact Acquisition Benchmark Survey, conducted by Demand Gen Report in November through December 2019, revealed that while most marketers have a formal data acquisition strategy in place, they know there are plenty of opportunities for improvement. The 2019 survey…
The Total Marketing Impact of Employee Email

The Total Marketing Impact of Employee Email

Whether it's social media, pay-per-click advertising, email, chatbots or trade shows, today's marketing professionals have more tactics at their disposal than ever before to achieve organizational goals. But among the dizzying array of options, sometimes the simplest and most effective marketing opportunities are hiding in plain sight. In 2017, Kforce recognized that employee email represented an untapped marketing opportunity. Since…
The Paid Search Paradox

The Paid Search Paradox

As buyers continue to crave more short-form, visual content during their purchasing journey, infographics can often be overlooked as a lead generation asset. But this content format can go beyond driving engagement and traffic and can result in 7x higher conversion rates. Check out this infographic from Spiralytics, which spotlights…
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