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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Rewriting the Rules of Member Engagement

Social media provides powerful opportunities to send member engagement soaring, thanks to the natural connections arising out of posting, sharing, linking and “liking.” But in order to best take advantage of these new ways to develop a two-way dialogue with your members and boost their loyalty to the organization, you’ll need to develop a strong, clear strategy. Download this E-book…

Sitecore And Brightcove Partner To Deliver Video Web Campaign Functionality

Sitecore recently announced its partnership with Brightcove, a provider of cloud content services, to launch new online video capabilities designed to help marketers increase website traffic and strengthen digital marketing campaigns. The new Brightcove Video Cloud Connect for Sitecore, developed in partnership with Agency Oasis, enables customers to sort, manage…

Guide To Marketing Automation Solutions - May 2012

The B2B marketing automation industry is growing rapidly, as organizations tap technology to enhance their demand generation efforts and implement processes for repeatable success. Marketing automation providers across the board indicated record-breaking growth in Q1 2012, as well as plans for aggressive expansion in personnel and product offerings. According to SiriusDecisions benchmarks, 18% of B2B organizations are using a marketing…

Guide To Marketing Automation Solutions - May 2012

The B2B marketing automation industry is growing rapidly, as organizations tap technology to enhance their demand generation efforts and implement processes for repeatable success. Marketing automation providers across the board indicated record-breaking growth in Q1 2012, as well as plans for aggressive expansion in personnel and product offerings. According to SiriusDecisions benchmarks, 18% of B2B organizations are using a marketing…

5 Ways To Leverage Social CRM To Drive Community Interaction And Member Engagement

Live Date: Wednesday, May 30, 2012 2:00 PM - 3:00 PM EDT - Register Today. Social media certainly provides powerful opportunities to send member engagement soaring, thanks to the natural connections that arise from posting, sharing, linking and “liking.” But in order to best take advantage of these new ways to develop a two-way dialogue with your members and boost their…

How To Get Your Campaign Groove On

This 29 page e-book looks at seven types of campaigns that can help you build successful demand generation programs. Campaigns are an integral part of any successful marketing automation lead generation activities.This E-book covers a range of campaign types, gives useful examples and touches on specific elements of: Segmenting audiences and building nurture campaigns Streamlining personalization by automating follow up…

Integrating Online Event Intelligence Into Lead Management Systems

Live Date: Tues, May 22 - 1:00 - 2 PM ET - Register Today Progressive marketers are leveraging tools to create robust integrations between online event platforms and their lead management systems. These integrations enhance and extend the value of investments by maximizing efficiency, productivity and data accuracy. Sign up now for this free webinar to learn: How marketers can…

Landing Page Best Practices

For B2B Marketers with long, complex sales cycles, conversion typically means getting a visitor to fill out a form in exchange for something of value: a white paper, a demo or a free consultation. Marketers are challenged to demonstrate their value proposition in a very limited time window. Download this white paper to learn more about the distinct segments of…

New Strategies For Today's Video-Enabled World

5 new strategies to create online video content from material you already have in-house. This All-New KnowledgeVision E-book Shares: The tools and techniques marketers can use right now to repurpose preexisting content affordably and effectively How certain easy to use technology actually reduces staff time spent creating online videos What archived materials work best when repurposing How online video made…

Communicate With Your Buyer: Techniques For Building Your Segmentation Strategy

When: Thursday, May 31, 2012 1:00 PM - 1:30 PM EDT - Register Today In this 30-minute webinar, Ruth Stevens and Don Wynns will highlight the key steps needed to optimize segmentation processes using proper data management, and outline the benefits of segmenting marketing messages to key prospects. Topics to address: - Data management realities/challenges - How data impacts demand…

Integrating Social In The Lead-to-Revenue Process

When: Thursday, May 10, 2012 1:00 PM - 2:00 PM EDT - Register Today B2B marketers are still in the early stages of establishing how social media can impact actual business results. Many organizations struggle to connect the soft benefits of followers and mentions to the more strategic goals of leads and opportunities. However, leading demand gen professionals have realized that…
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