Three Steps to Customer-Focused Alignment Between Sales & Marketing
Companies that make use of sales-enablement tools and practices empower their reps to become more productive, maximize their selling efforts, create better initial contact with prospects, and close more deals. This white paper explores how to craft a sales process that puts an immediate and consistent focus on buyer expectations, needs, and demands.
The white paper will outline a three-step process for marketing-sales alignment:
- Map the buying process to better understand a prospect’s behavior.
- Create a feedback loop that enables sales and marketing teams to present to each other information about prospects and use that information to developthe right sales approach.
- Analyze each sale to find out why each customer chose to purchase and if the purchase is meeting expectations.