The Video Marketing Handbook

B2B organizations are behaving more like media companies every day, creating video content that resonates and increases conversion rates. Download this handbook, and gain valuable insights into how video content can enhance your content marketing initiatives, including:

• Why 70% of B2B marketers claim video performs better than other content;
• The best way to formulate a video content strategy; and
• Best practices to measuring the overall performance of your video content.