Social Media and Marketing: Transitioning from Listening to Customer Engagement
The paper examines the common stages of social media adoption among B2C and B2B marketers, and presents best practices for what organizations should expect from social media going forward in terms of translating customer insight into marketing strategies that align with business goals. Since new channels, such as social media, tend to be disruptive, they require new rules of customer engagement, management and measurement. To address this, the paper examines common stages of adoption, and provides examples of how marketers can benefit from integrating social into the overall cross-channel mix.
If you are like many companies struggling to understand and apply social media tactics into your marketing strategy, we encourage you to download this white paper. True to its title, the paper provides a blueprint to move “From Intimidation to Impact, Helping Your Organization Make the Most of Social Media as a Coordinated Element of the Cross-Channel Marketing Conversation.”