Making the Business Case for Marketing Software

 

 

Justifying new investments can be challenging in the current economic climate.  However, because marketers are increasingly being challenged to demonstrate the ROI of their investments and impact on revenue, many forward-thinking companies have realized that now is the time to invest in marketing automation. This white paper presents insights into how marketers can drive improved effectiveness and response rates, higher quality leads, and higher revenue.
The paper demonstrates how market leaders are using technology to automate recurring tasks and better manage assets to improve efficiency. The paper provides valuable tools, including:

  • industry research/statistics
  • a business case outline
  • and a presentation outline


All designed to help marketers make the business case for investing in a marketing automation solution — from situation analysis through expected results.

Download your complimentary copy of the white paper today and justify your case for automation!

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