Ensuring That Your White Papers Appeal to Busy Executive Readers
Six White Paper Features for Reaching the Busy Executive Reader
How often do you download a white paper or ebook, impressed by its apparent focus on a pain point that you feel, skim it, then never open it again? As a white paper marketer, you work hard to avoid such disengaged behavior among your audiences. Besides having quality content, your paper needs to be both skimmable and more deeply engaging. Frankly, you want YOUR reader to dive in and get involved, because this brings higher quality, more engaged sales leads. Download white paper expert Jonathan Kantor’s Ensuring That Your White Paper Appeals to Busy Executive Readers, and get his six key structural elements to make this work.
All executive readers are busy and distracted. Get Kantor’s paper today to reach them most effectively. Sponsored by emedia.