CMO Guide to Marketing ROI

There is no greater responsibility of the Chief Marketing Officer than managing marketing profitability and delivering the greatest return on investment (ROI) from marketing resources. Strategies and tactical plans must deliver current and future profit streams that keep the business healthy and growing. Capabilities to measure and manage marketing ROI are essential, but do not necessarily come easily. This white paper is brought to you by Aprimo, the leader in marketing automation software.

 

Download "CMO Guide to Marketing ROI" here.

First Name *
Last Name *
Title *
Company *
Email Address *
Phone *
Country *
Company is 500+ employees. *
More in this category: « Social Media and Marketing: Transitioning from Listening to Customer Engagement Making the Business Case for Marketing Software »