Build Lead-Gen Lures with Video

Using Internal Resources and Online Presentation Tools

This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers:

How and why leading BtoB marketers are expanding their use of video in demand generation
Why production costs can sometimes be a barrier to increased use of video
How some marketers are using new tools and techniques to surmount that cost barrier
How to build your videos into digestible segments
Why it's important to incorporate interactivity into your video deployment, and
How to integrate a "call to action" into your online video to make it work MUCH harder at generating incremental sales

Download White Paper today.

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