Boosting ROI With "Multi-tenant Marketing Automation"

Communicating and distributing corporate marketing campaigns down to and through a network of indirect sales forces and independent partners is a daunting task in today’s complex media environment. To address the unique needs of channel-centric vendors, companies are rolling out “multi-tenant marketing automation solutions.”

Companies that implement multi-tenant marketing automation experience a number of perks, including the ability to:

  • Automate lead generation and nurture processes;
  • Score and distribute prospects based on pre-established criteria;
  • Provide resellers with branded, customizable content; and
  • Allow resellers to run their own multi-touch, customized campaigns.


Download this brief to learn how vendors are optimizing sales and marketing efforts by implementing multi-tenant marketing automation solutions. 

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