The 5 Metrics Every Marketer Must Track For A Clear Picture of Revenue Impact

Live Webinar: May 14, 2013 at 1 PM ET / 10 AM PT

Most marketing teams are now being measured on their contribution to revenue, but to track this impact accurately companies need to track the dynamics of the buying process over time.

This webinar will break down the 5 most important metrics that influence marketing’s contribution to the pipeline:
     -  leads produced
     -  close rate
     -  revenue per new customer
     -  time to close
     -  cost per close

In this presentation, attendees will receive insights into how dividing the measurement process into stages can help track movement of prospects from one stage to the next. The result is funnel reporting that shows the prospect count, conversion rate, cycle time, and cost for each stage.

Speakers:

• David Raab, Chief Analyst, Raab Associates
• Justin Gray, CEO, LeadMD
•∫ Moderator: Matthew McKenzie, Senior Editor, Demand Gen Report

When?

On-Demand

View Slide Deck and Webinar Below:

View on Demand Gen Report

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