Putting Process First: A Roadmap For Successful Lead Management & Marketing Automation

Marketing automation technology is a powerful new tool for marketers.  But don’t confuse a robust tool for a quick fix.  Too often B2B marketers get caught up in its compelling promises of greater efficiency and increased productivity, only to fast forward past the critical stage of auditing the real problems in their business -- bad data, unaligned sales and marketing teams, and unqualified leads.

Join Carlos Hidalgo, President of The Annuitas Group, one of the leading B2B lead management consultancies, and Chris Koch, Director of Research and Thought Leadership of ITSMA, as they discuss and outline the specific steps to building a lead management process.

You’ll walk away with a better understanding of how to:

•Develop a holistic process that addresses the buyer’s need at every stage of the sales funnel (not just the top)

•Engage your sales and marketing teams to create consensus on the definition of a lead, understand how many marketing should generate, and define the rules for lead routing

•Create a consistent set of metrics to measure current lead generation campaigns and benchmark future programs

When: ON-DEMAND

White Paper: Download Here.

Webinar Slide Deck: