Marketing’s Missing Links: Integrating Channels, Campaigns & Reporting

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Using disparate systems for email campaigns, online events, social media and web tracking only takes sales and marketing part of way towards engaging prospects. Many progressive teams are realizing they need holistic tools and tactics to see the full picture on buyer behavior.

During this webcast, we’ll hear case study examples from Andrew Gaffney, Editor of Demand Gen Report, and Janelle Johnson, Director of Demand Gen of Act-On Software as they discuss 7 key areas where sales & marketing teams are missing out on engagement opportunities with prospects by failing to connect the dots on behavior between core channels.