Leveraging Weighted Campaign Influence - The Next-Generation of Campaign Attribution in Salesforce.com

Campaign ROI is dead. Glad we got your attention. We value accurate campaign ROI as much as the next marketer, but if you have a multi-touch sales and marketing cycle, traditional campaign ROI just isn’t enough.

Join B2B marketing veterans Laura Ramos and Andrea Wildt for a 20 minute webinar discussing the importance of understanding which marketing campaigns influence revenue and how to measure influence in salesforce.com.