Have Enough of the Right Content to Optimize Lead Nurturing Results?
Optimize your lead nurturing results to get the most out of your pipeline, selling resources and demand management investments.
You may have hired journalists, invested in tools and technologies, or added content focused agencies. But you still don't have enough of the right content to meet your nurture stream requirements.
For the last several years of the annual CMI survey, having “enough” of the “right” content has occupied the top three constraints to content marketing effectiveness.
It may be time to change your content operation. We introduce a different approach.
This program will make clear the importance of enrolling and aligning multiple stakeholders and functions in order to have enough the right content to optimize lead nurturing results. And, it will introduce a framework that makes this possible.
When?
On-Demand
Speakers:
Jim Burns,
Founder & CEO,
Avitage
(@salesvpi)
April Brown,
Vice President of Demand Generation Services,
Televerde