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Infographics

Video Plays Starring Role In Demand Generation

  Many B2B marketers are increasingly relying on visual content — particularly video — to reach potential buyers and generate leads. This infographic, courtesy of KnowledgeVision, outlines how marketers are using video to keep their sales funnel full of hot leads.

VerticalResponse Launches Developer Program For Small Businesses

VerticalResponse, a provider of online marketing tools provider for small businesses, launched an open API and integrations marketplace. The marketplace positions developers to add email and social media marketing capabilities to their business applications. Using the tools built by developers, marketers can create and send email newsletters, promotions and invitations…

Why Personalized Marketing Will Dominate In 2015

  With unprecedented customer data, savvy marketers are creating customized experiences for site visitors. This infographic from Formstack details the trends in personalized marketing to look for in 2015.

15 Email Marketing Myths Debunked

Many people believe that “free” in a subject line will relegate their emails the spam folder or that Monday mornings are the best times for sending emails. This infographic from Email Monks takes on some of these widely held beliefs. 

Tracking Content Marketing ROI for Dummies

From brand awareness to customer engagement and moving prospects through the sales funnel, it's imperative that brands determine steps to figure out how effective their content marketing efforts are. Uberflip has created this infographic with some tips on tracking metrics, calculating ROI and communicating that to the team.

Email: Wanted Dead or Alive

Emerging channels such as social media have marketers questioning if email is the most effective way to contact prospective buyers. This infographic from Marketo highlights some interesting facts disproving the rumor that email is dead, and how marketers can still leverage this channel to engage target audiences.

Feast On Lead Nurturing

Want to stuff your funnel full of tasty leads? This infographic, based on Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, shows how savvy marketers are using advanced lead nurturing tactics to bring more prospects to the table.

Understanding B2B Buyer Behavior

B2B buyer activity and research peaks at different times of the day, week, month and year. To understand those idiosyncrasies, Software Advice, a technology review site, studied six million unique visitors to its site to discover when B2B buyers perform research on the web and conversion rates from web visits.…