COVID-19 Update
Subscribe

Infographics

8 B2B Marketing Myths Debunked

8 B2B Marketing Myths Debunked

B2B marketers have a boatload of data and third-party research at their disposal. But it can lead them to believe superstitions instead of real facts. This infographic from TechnologyAdvice spotlights some of the most common misconceptions in B2B marketing and why they aren’t true.
Who Is Today’s CMO?

Who Is Today’s CMO?

This infographic from Act-On Software highlights key takeaways from the company’s latest CMO Index Report. The research dives deep into the evolving role of today’s Chief Marketing Officer in the U.S. and the UK.
Why Marketers Must Take Content Marketing More Seriously

Why Marketers Must Take Content Marketing More Seriously

Quality content defines a marketing team’s ability to engage prospective buyers and provide the information they need to make a purchase decision—and this is only going to grow more important for future marketing efforts. This infographic from Blue Mail Media highlights some key stats and findings that show content marketing…
Writing Effective Text Messages To Promote Your Business 

Writing Effective Text Messages To Promote Your Business 

Text message marketing is tricky: there are no videos, images or graphics to entice recipients visually — it's all in the words. This infographic from TextMagic shares some ground rules to carrying out a text messaging campaign effectively.
Content Intelligence In Five Minutes

Content Intelligence In Five Minutes

Content intelligence has the potential to give B2B marketers full context into their content, but is it too early to reap the potential benefits? This infographic from Curata shares an in-depth look into the origins of content intelligence, what it takes to collect it and how it is revolutionizing the…
11 Reasons Why No One Is Watching Your Video Content

11 Reasons Why No One Is Watching Your Video Content

While video content may be considered a preferred format for some B2B buyers, it doesn’t mean that these buyers will like your content—unless it meets their needs and educates them on a topic they want to learn more about. This infographic from Jointviews spotlights 11 of the main reasons why…
Insight Into The Marketing & Sales Enablement Tech Stack

Insight Into The Marketing & Sales Enablement Tech Stack

Alignment is an ongoing battle for B2B organizations — so much so that it is impacting tech selection. This infographic from Seismic examines new research that aims to uncover what types of technologies enterprise companies are leveraging to enhance their marketing and sales alignment capabilities.
The Benefits Of Micro-Influencer Marketing

The Benefits Of Micro-Influencer Marketing

Influencers don’t have to have millions of followers to be a valuable asset in your company’s influencer marketing strategy. This infographic from Shane Barker highlights the variety of ways B2B marketers can benefit from “micro-influencers” to drive engagement with target audiences.
Content Marketing Stats & Trends 2017

Content Marketing Stats & Trends 2017

Seventy-five percent of marketers are increasing their investment in content marketing, which means communicating with your target audience may be as cluttered as ever. This infographic from PointVisible highlights key findings from content marketing for both B2B and B2C companies to better understand how to connect with their audiences.