TreeHouse Interactive Adds New Prospect Communication to Marketing View Solution
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Focused on providing new functionality to its Marketing View product, TreeHouse Interactive recently announced features designed to provide marketing and sales teams better tools to target campaigns; qualify, capture and score leads, and create dynamic nurturing triggers. These tools include extensive bi-directional salesforce.com integration, download resource management and the ability to publish remote forms.
Earlier this year, TreeHouse announced Marketing View integration with salesforce.com and availability on the AppExchange, which is designed to enable marketers to pass sales-ready leads to salesforce.com based on multi-layered triggers from landing pages or micro sites. The integration is designed to offer dynamic mapping of landing page data to contact or lead objects in salesforce.com and to allow for de-duplication.
The new salesforce.com advanced integration from TreeHouse is designed to enhance these features by enabling real-time, bi-directional synchronization of lead and contact data between Marketing View and salesforce.com. The new functionality is designed to enable sales and marketing teams to launch nurturing campaigns directly from salesforce.com based on any change in any lead or contact field in salesforce.com.
"We expected sales and marketing teams to use the new functionality to keep contact databases synchronized, determine how and when to nurture leads and to send unqualified leads back to the demand generation system for further development," said TreeHouse Interactive CEO Erich Flynn in a press announcement.
"We are pleasantly surprised with the innovative ways companies are using the integration. One company is using it to send welcome emails to new customers, another to alert sales executives as to a change in lead status and yet another customer who uses it to see when partners have accepted or rejected distributed leads. I think we will continue to see companies utilize this new functionality in a variety of ways to increase opportunities and improve the communication between direct and partner sales teams."
The new Download Manager within Marketing View is designed to enable marketers to manage the hosting of downloadable Web site resources that can then be associated to a single landing page.
An additional add-on feature is designed to offer the ability to create forms that can be posted on any Web site. A downfall of many demand generation and marketing automation systems is the necessity of the demand generation system to host all forms and landing pages. Traditionally, marketers want to use a vanity URL or their own company URL for landing pages instead of being forced to use a long URL supplied by their demand generation vendor. There are also times when companies want to build a landing page or micro-site for use by their partners or for a co-marketing program.