The Decentralized Content Marketing Playbook

Content marketers are inclined to prioritize blog content creation and growing SEO in order to convert more leads into customers, according to HubSpot’s recent State of Inbound 2016 report. However, buyers tend to skim content such as blogs and white papers, and more thoroughly consume content such as social media posts, video and news, according to the report. This infographic from HubSpot provides insight designed to help B2B marketers better align content initiatives with the needs of their prospective customers.