Study: Marketing Budgets, CMO Responsibilities Are On The Rise
CMO budgets have increased by 33% since 2014, according to Gartner. The increase in budget also reflects the CMO’s influence in tech spending — which now sits only .2% away from evenly spending as much as the CIO. This infographic from Gartner highlights recent findings from the firm’s 5th annual CMO Spend study, including who now reports to marketing and where a majority of the marketing budget is being used.
