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LeadForce1 Debuts New Marketing Automation Suite At Sales 2.0 Conference

A new marketing automation debuted at the Sales 2.0 Conference, when LeadForce1 launched today with the ambitious mission of changing “the dynamics of enterprise marketing.” The company’s patent-pending, next-generation approach is designed to improve the volume of qualified leads, increases sales pipeline velocity, and connect sales teams with qualified prospects in real-time.

The company has been operating in stealth mode for more than a year and claims over 200 enterprises are already using the LeadForce1 platform as a strategic tool to achieve marketing metrics and drive sales goals.

“LeadForce1 presented an innovative solution to grow our lead generation many-fold,” said Heather Dalloul, AVP of Marketing at Symphony Services. “LeadForce1 has opened new doors for our business and I would recommend it to anyone looking for a smart and cost effective lead generation solution."

"LeadForce1 gives us actionable data for building our sales pipeline that other services lack. Combined with its ease of use, the action-ability makes it the most effective lead generation solution we've used for our website," said Bert Armijo, VP of Sales for 3Tera, which is now part of Computer Associates.

Some of LeadForce1 unique offerings include the ability to determine an online visitor’s interests and intent, using advanced behavioral analysis and the ability to manage lead nurturing programs and effectively target messages and offers customized around the interests of each individual lead.

Other LeadForce1 automated capabilities include:

  • lead scoring
  • workflow automation,
  • drip marketing and landing page creation;
  • prospect profiling
  • intent-driven email marketing
  • integrated call-back for real-time connection to prospects
  • campaign analytics

Srihari Kumar, LeadForce1 CEO, predicted the solution will quickly differentiate from the field of automation vendors. "Existing marketing automation solutions are reactionary, and the data provided lacks the intelligent insight and real-time information required to take decisive action,” said Kumar. “LeadForce1 takes a proactive approach through the entire lead lifecycle, from providing detailed information about anonymous website visitors, to triggering live sales conversations with prospects in real-time, enabling shorter sales cycles and greater ROI.”