Infographic: Reaping The Benefits Of Lead Scoring
While more than one third (36%) of those surveyed by Kentico have a lead scoring system in place, almost the same number (37%) are not using lead scoring. According to this infographic from the digital marketing technology vendor, 42% of lead scoring adopters gained measurable ROI on their lead generation programs. Other top benefits included increased conversion rates and shortened sales cycles.
While more than one third (36%) of those surveyed by Kentico have a lead scoring system in place, almost the same number (37%) are not using lead scoring. According to this infographic from the digital marketing technology vendor, 42% of lead scoring adopters gained measurable ROI on their lead generation programs. Other top benefits included increased conversion rates and shortened sales cycles.
