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Eloqua Annouces 40% Growth In Clients In 09, Expands Roster To 700

In another significant sign of marketing automation’s growth curve, Eloqua announced its client base grew by 40% in 2009, adding more than 200 new clients to bring its roster to over 700 companies, and 35,000 users in 33 countries.

From a financial perspective, Eloqua increased GAAP revenue by 25% in 2009, which represented an $8 million jump to $41 million for the year. CEO Joe Payne pointed out that the revenue and client growth helped Eloqua finish the year cash flow positive. “2009 was a remarkable year for Eloqua,” he said. “We extended our lead in both the enterprise and small business sectors for one fundamental reason: Our unwavering commitment to our clients’ success.”

Eloqua’s customer growth in 2009 represented both major enterprise accounts and small to mid-market firms. On the enterprise side, Eloqua added BMC Software, Eaton, Nestle Purina and dozens of other category leaders.  The company expanded its small and mid-market footprint, adding nearly 100 new clients in this sector, including Altus Group, Bazaarvoice, Box.net, Pyxis Mobile and Verisk Health.  Eloqua’s European operation also experienced considerable growth surpassing 120 companies with more than 1,000 users.

In addition to the expansion of its client roster, Payne also pointed to the success Eloqua has helped drive. Three of the year’s most successful IPOs – Medidata Solutions, Rosetta Stone and SolarWinds – chose Eloqua for their marketing automation platform.

Payne also said a significant driver of Eloqua’s growth in 2009 was its successful expansion into non-technology related markets, including financial services, manufacturing and business services.  “It is no coincidence that the best marketers in the world – regardless of sector – employ our solutions,” said Payne.  “Top companies value measureable results above all else, and for marketers driven to succeed, Eloqua is the clear choice.”

He added that Eloqua now processes nearly two billion transactions per day and is the only marketing automation provider to successfully complete a SAS 70 Type II audit, which Payne said validates it as the safest and most reliable marketing platform.

Brian Kardon, Eloqua’s CMO, added that 2010 is shaping up to be a good year as budgets are loosening and concerns over ease of deployment have been addressed. “There have always been three obstacles to marketing automation adoption. First, are marketers really committed to measurement, accountability, and making changes to business processes?  With 700+ clients now on Eloqua’s platform, marketers – lots of them – are finding real success,” Kardon said. “We are seeing clients achieve tremendous growth in revenues, more quality demand generation, and a better ROI on marketing investments.  Companies embracing marketing automation are achieving a distinct competitive advantage.”

Kardon added that concerns over rollouts and budgets are also becoming less of an obstacle. “There was always a challenge in deployment. That obstacle has been overcome with our 5-day implementation and Success Guarantee. Already in 2010 we are seeing growing budgets in marketing and a strong desire to do new things.”