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Demandbase Platform Grows to Over One Billion IP Addresses

Demandbase, Inc. announced at Dreamforce this week that its Real-Time Identification service can now accurately identify more than one billion IP addresses, matching them to over seven million businesses. The BtoB marketing solution provider now represents more than 75% of all business web traffic across North America and Europe.

The Demandbase Real-time ID Service is designed to provide BtoB companies with unique intelligence about the identity of their visitors that is needed to optimize web conversion and make online marketing efforts more effective.

The service can accurately identify businesses hitting a customer’s site in a fraction of a second and before content is rendered. In turn, BtoB marketers are allowed to deliver a superior web experience to existing customers or target industries. Optimizing experiences by these account-based dimensions can dramatically increase online conversion rates for new prospects and generate higher engagement and retention rates of existing customers.

Demandbase’s Real-Time ID Service is a customizable API that is designed to easily plug in to existing marketing technologies, such as marketing automation, CRM, web analytics, chat, and CMS platforms. The account-based attributes of visitors are expected to provide the immediate actionable information to make these tools more effective. It is expected that more than 20 fields of data will be delivered to users about visiting companies, including a recently added flag for visitors from Fortune 1000 and Forbes Global 2000 business, as well as the URL address for the visiting company.

Real-Time ID is formulated so customers can deliver a web experience with industry specific messages or product offers, and utilize shorter forms while increasing conversion rates with verified company names and details before registrations are submitted to a CRM or lead management system.

“Expanding our data set to over one billion enhances our customers’ ability to make their online interactions more effective and find creative ways to increase conversion rates, page views, and perform better analysis on the behavior of the accounts that matter most,” said Chris Golec, CEO, Demandbase. Once you close the critical business identity gap for BtoB marketers, the opportunities to build a more engaging web experience are endless.”

The Demandbase Real-Time ID service is built on the company’s Cloud-based Business Resolution Platform, a proprietary business data cleansing and correlation platform that is designed to use a combination of structured data with a broad network of crowd sourced inputs and explicit feedback loops from hundreds of millions of web visits from over 2,000 BtoB web sites. Multi-sourced data overlaid with accumulated real world business intelligence is an ability for companies to correctly identify business web traffic without using cookies or other tracking mechanisms, and deliver that information in real-time.