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DemandGen Reports

Glance Unveils New Chatter Feature To Connect Team Members

BtoB marketing companies continue to embrace social networking sites to connect with prospects, colleagues and other companies on a more personal level. Illustrating this trend, Glance Networks, an Internet-based desktop sharing and web conferencing service provider, recently launched Glance for Chatter, a new add-on to its Glance for Salesforce solution,…
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HubSpot Moves Into Marketing Automation Space With Acquisition Of Performable

Expanding beyond its core of inbound into the middle of the funnel, HubSpot announced its acquisition of marketing automation company Performable this week. The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers. HubSpot VP of…
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Metrics & Mobility Key Themes At Upcoming Sales 2.0 Conference

As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more than ever to fuel growth via innovative sales strategies. During the Sales 2.0 Conference June 20, 2011 in Boston, Michael Dunne, Research VP at Gartner Research will address this keynote when…

Marketo & ExactTarget Announce Strategic Partnership to Integrate Marketing Technologies

In an interesting pairing of interactive marketing brands, ExactTarget and Marketo today announced a strategic partnership to integrate Marketo’s Revenue Performance Management solution with ExactTarget’s Interactive Marketing Hub. News of the partnership follows record-setting annual performance for both companies. ExactTarget announced annual revenue growth of 41% in 2010, finishing the…
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Marvdevdm2 Revamps Brand & Services Catering To Pull Strategy Marketing

Mardevdm2, a global data and marketing services partner and division of Reed Business Information, recently unveiled its new brand, focused on sales and marketing alignment, integrating data with demand generation programs and end-to-end marketing program management. Built on a “strategy to results” approach, the new brand launch is aimed at…
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ZoomInfo Custom Services Contribute To Big Uptick In Sales

ZoomInfo, a provider of BtoB directory and business information, announced a significant uptick in business, reporting a 38% year-over-year growth in sales to new enterprise customers during Q1 2011. The company attributes the growth to its customized list-creating and contact-updating services. Illustrating the growth of those services, ZoomInfo Data Services…
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