Aprimo Launches Mobile Solution For On-the-Go Marketers
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Aprimo yesterday announced a new offering, Aprimo Mobile, a marketing solution designed to enable marketers to manage anywhere and anytime critical initiatives like campaigns, activities and reports generated in Aprimo Marketing Studio On Demand from any smartphone device.
Aprimo Mobile is aimed at the growing need for on-the-go marketing solutions, enabling out of office marketers to maximize productivity. The solution is designed to provide marketers with the ability to access and approve digital and creative content, pull reports and access crucial customer data and digital profiles on the go.
“Marketers are mobile now more than ever and Aprimo Mobile connects the marketing executive and their entire team together – no matter where in the world they are,” said Lisa Arthur, Aprimo CMO, in a press release. “We created Aprimo Mobile to give marketers the ability to do their jobs anytime, anywhere…A marketer can do everything from approve content to access reports, literally, on the fly. And with our visitor monitoring and digital profile features, they can make more informed decisions while in the field.”
In addition to enabling on-the-go marketers, Aprimo Mobile is designed to keep campaigns moving and keep the entire organization informed on marketing activities. The solution features capabilities to optimize approvals, activities and access assets, as well as visitor monitoring, digital profile access and execute reports.