Quick Start Guide: Creating Killer Content

Today’s marketers need to focus on adding value and delivering unique insights — it’s all about supporting the buyer’s decision-making process. A recent DemandGen Report survey found that 75% of business executives would encourage solution providers creating content to “curb the sales messages” and focus more the business. Check out the QuickStart Guide to Creating Killer Content, an easy read that highlights market research, a use case study and insight into key terms and metrics to track to optimize content marketing success. The Guide also features interactive tools, resource and recommended reading.