The B2B Marketer’s Field Guide To Customer Engagement
Customer engagement begins the moment a buyer spots a mention of your company on social media or hears about your product from a peer. So what do your customers have to say about your company, products and services?
This e-book will highlight various ways marketers can leverage advocate marketing to boost customer engagement, including:
- The importance of continuous customer engagement throughout the customer lifecycle;
- How to leverage an online community in order to turn them into brand advocates; and
- Case studies demonstrating the effectiveness of advocate marketing.
Fill out the form below to see how advocates can effectively tell your brand’s story, and boost overall engagement.