Marketing Tech 101
In today's always-on and highly connected world, a marketer's job description may need to include technology know-how. But even though many marketers have heard of marketing automation — and most know something about it — many still need help understanding how to take advantage of what is the cornerstone of contemporary B2B marketing operations.
Download this E-book to learn how B2B marketing executives can cut through the clutter and make better technology decisions, including:
- Finding and implementing the right marketing automation tool;
- Building the best processes to support your technology; and
- Future-proofing your marketing technology stack.