Integrating Technology Into Sales And Marketing Collaboration
Rick Burnes, Director of Product Marketing, HubSpot HubSpot is "connecting the dots" of B2B marketing. The company recently announced a strategic partnership with HootSuite to help "close the loop" on social media marketing, as well as new email tools for segmenting and targeting. HubSpot earned a 2012 Sales & Marketing Integration Award for its ability to align the two teams initiatives by leveraging technology, intelligence and marketing personas.Burnes highlights the company's internal alignment strategies, as well as its go-to-market approach.