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Social & Mobile

As B2B marketers continue to "crack the code" of how to capitalize on social media and mobile, the section highlights innovations and advancements in the way companies utilize these channels to enhance customer interactions and improve CRM.

Marketo Acquires Social Campaign Management Platform Crowd Factory


Marketo today announced its acquisition of Crowd Factory, Inc., a social campaign management platform. In the company’s first acquisition, Marketo aims to provide integrated social marketing functionality within marketing automation. The combined solution is designed to enable marketers to amplify and measure social-enabled campaigns.

The Crowd Factory platform helps marketers accelerate social and word-of-mouth marketing, grow marketing databases and attract new customers via social profiles. The platform allows marketers to add social applications and messages to every channel, including Facebook, Twitter and LinkedIn feeds, as well as landing pages, web sites, banner ads and emails. Crowd Factory automatically tracks the reach and impact of social sharing, and it provides feedback on social marketing ROI. The platform has been implemented by companies such as Molson Coors, Sony Music, Jive Software, Quickoffice and British Telecom.

Mobile Technology Expert Christina “CK” Kerley to Address Emerging Technologies’ Impact on Content Marketing at B2B Content2Conversion Conference


DemandGen Report (DGR) today announced that mobile technology expert Christina “CK” Kerley will join the list of speakers at the inaugural Content2Conversion Conference. Taking place Tuesday, April 24th at the Times Center in Manhattan, the Content2Conversion Conference will provide strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions.CK_Kerley

A well known expert in the B2B marketing world, Kerley is the author of the industry guide, The Mobile Revolution & B2B, which provides marketers with a framework for navigating the dramatic shifts and harnessing the unprecedented opportunities that mobile is driving across their executive audiences. For more than 17 years, Kerley has worked with Fortune 500s, mid-sized enterprises and start-up companies in industries spanning technology, media, mobile, life sciences and professional services. Her projects include work with IBM, Verizon, Johnson & Johnson and Ingenix, among others. Her views and advice have been cited in many leading magazines and books on the topic of content and mobile technology.

SalesFUSION Unveils New Social Media, Event Management Features


SalesFUSION recently announced the addition of new social media marketing capabilities to its marketing automation platform, following up on the company's previous release of a new event marketing software module.

Earlier this week, SalesFUSION released Facebook content-development and user tracking capabilities for SocialFUSION, one of the modules in its flagship SalesFUSION360 marketing automaton suite. The new features allow B2B marketers to build and launch Facebook offers, landing pages and other content, using a provided template library. In addition to deploying new social media content, marketers also get the ability to track and profile visitors to a corporate Facebook page, and to tie these analytics into the SalesFUSION platform's lead scoring, lead alert and related capabilities.

Case Study: SAP Uses ON24 Webcasting To Drive Community-Focused Marketing Strategy

SAP_screenshot_
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue.

SAP is widely recognized as a leading enterprise software provider. Since its founding in 1972, the German-based company had grown to include more than 54,000 employees in 50 countries, serving a worldwide customer base exceeding 183,000. For SAP customers, partners, employees and independent experts, the company's SAP Community Network (SCN) represents a unique and valuable business resource.

Social Search Engine Identified Attributes Spike In Revenue To LoopFuse Implementation


LoopFuse recently reported that Identified, Inc, a search engine designed to enable organizations to use Facebook to organize and rank prospective employees, has doubled its revenue since implementing the OneView marketing automation platform in July 2011.

"LoopFuse has been a game-changer for our inside sales organization,” said Jen Picard, Product Marketing Director, Identified. "It has helped us identify sales-ready leads and nurture those that aren't yet ready to buy, effectively helping us double sales revenues month-over-month since October."

The company is utilizing LoopFuse OneView to accurately score leads based on buying interest and to execute automated email follow up campaigns.

3 Key Tactics To Maximize Your B2B Social Media Campaigns


PeterGhalismallBy Peter Ghali, Senior Product Manager, iContact

With 800 million people using Facebook and hundreds of millions logging on to LinkedIn and Twitter, marketers are increasingly looking to reach their customers and prospects through these social media platforms.

But social media marketing isn’t without its challenges. According to a recent survey by iContact, a provider of social media and email marketing solutions, many businesses don’t have time for social media and can’t measure its impact.

Salesforce.com To Acquire Rypple; Social Performance Management App To Be Re-Launched as “Successforce”


Salesforce.com announced it has entered into a definitive agreement to acquire Rypple, a cloud-based social performance management company. The acquisition signifies salesforce.com’s entry into the human capital management (HCM) market for the social enterprise. Salesforce.com plans to re-launch Rypple as “Successforce” and create a new HCM business unit, which will be run by John Wookey.

The transaction is expected to close in salesforce.com’s fiscal first quarter ending April 30, 2012, subject to customary closing conditions according to a company release.

A Very Cloudy Year

Joe_Payne_CEO_Eloqua_headshot-70By Joe Payne, CEO, Eloqua

If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing.

Yeah, I know, cloud computing started long before 2011. But if you think about it, every trend that dominated the tech headlines this year — social media, the proliferation of apps, the surging market for mobile devices — owes a debt to the cloud.

  • Written by Demand Gen Report Team
  • Category: Social & Mobile
  • Hits: 1754

Facebook Exec Discusses Social Enterprise Marketing Strategies At NYC Cloudforce Event


Marc_BenioffAs the phenomenon that is Facebook continues to blossom as a revolutionary communication platform, so does the opportunity for businesses to drive growth by cultivating an engaging presence with prospects and customers. Facebook currently has more than 800 users, 500 of whom log on daily.

In his keynote address at the company’s Cloudforce Conference November 30 at the Javits Convention Center in New York City, Salesforce.com CEO Marc Benioff pointed to Facebook as leading the revolution toward the Social Enterprise. “Facebook has unleashed a power and energy of social networking that we just haven’t seen before,” he said.

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