News

More than 275 organizations will showcase applications and solutions focused on helping sales and marketing professionals leverage the Cloud for increased efficiency at Salesforce.com’s annual Dreamforce Conference, August 30-September 2 in San Francisco.

Now in its ninth year, there are nearly a dozen marketing automation vendors staking their claim in the space with sponsorships. Further validating the growing influence of automation tools, Marketo and Eloqua both are both Titanium level sponsors; HubSpot, Silverpop and Pardot are Platinum sponsors; Act-On is a Gold sponsor; and Aprimo, eTrigue, Neolane and Genius are Bronze sponsors.

Silverpop recently announced the launch of Social Sign In, a new feature designed to help site visitors leverage social identities during the sign-in process. Through a partnership with Janrain, a provider of social identity management solutions, Silverpop customers can now offer their site visitors an alternative to web form completion. Entering a one-year exclusive agreement, Janrain selected Silverpop as its premier marketing automation provider.

HubSpot announced yesterday its acquisition of Oneforty, a social media marketing company based in Cambridge, MA. Oneforty developed a directory of social media applications that will be merged into the HubSpot App Marketplace. Additionally, Oneforty’s social media marketing tool called SocialBase also  will be incorporated into the HubSpot product.

News of the acquisition comes just two months after HubSpot acquired marketing automation provider Performable. In March 2011, HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. “Having Oneforty join our team and working with them on transforming marketing is exciting,” said HubSpot CEO Brian Halligan. “The combined social media expertise of HubSpot and Oneforty will benefit all of our customers.”

Aprimo, a provider of cloud-based integrated marketing software, recently announced a new addition and enhancements to its Integrated Marketing Management (IMM) solutions. Focused on combining Teradata and Aprimo’s key offerings, the enhancements offer capabilities to drive Marketing Operations, Multi-Channel Campaign Management and Marketing Performance Measurement.

Aprimo also added a new offering to its IMM suite – Aprimo Real-Time Interaction Manager, an inbound marketing and offer management solution designed to analyze all customer interactions to ensure the best offer for each individual customer is delivered in real-time.

Genius.com today announced its international expansion with a new UK office. Mark Donkin will lead the office as Managing Director to further grow Genius’ global presence and better serve customers in the UK.  

“Establishing a physical presence in the UK is an exciting milestone for the company,” said Sam Weber, CEO of Genius.com. “We have seen early success in the UK with big brand customers like British Telecom, making it the natural progression for our global expansion. “Mark has extensive enterprise software experience particularly in aligning marketing and sales, making him an ideal candidate to head the office, manage our UK customers and expand our presence. We are thrilled to have him on board.”