News

The BtoB market is increasingly migrating to demand generation strategies that leverage mobile and social channels, largely due to the growth of networks like Facebook and Twitter, as well as the rapid penetration of tablet technology.

Marketing automation and email provider Silverpop explored the impact of these channels on marketing, and how to capitalize on — rather than fear — the shareable, accessible nature of “mocial” marketing during the New York City stop of its Agent ROI Digital Marketing Tour.

Infusionsoft, a provider of sales and marketing software for small businesses, recently announced its acquisition of CustomerHub, a web-based application designed to provide membership site and customer portal platform to small businesses that market and sell content online. One of the top app integrations in the Infusionsoft marketplace, CustomerHub is designed to allow users to share unlimited password-protected content with subscribers.

Infusionsoft serves more than 7,500 small business customers with software to manage CRM, email marketing and e-commerce, as well as automation to nurture and convert leads.

LeadLife Solutions recently announced the release of its second-generation marketing automation product, a new technology with a web 2.0 user interface and visual campaign builder designed to streamline marketing campaign management.

The visual campaign builder with drag-and-drop features is designed to enable marketers to build intelligent nurturing sequences based on their prospects’ buying process. A rules builder enables users to set rules for lead scoring, CRM integration and data cleansing.

More than 50 out-of-the-box reports are designed to allow marketers to “slice and dice” campaigns, leads, assets and more to optimize their marketing efforts. It also includes analyses to identify and target prospects and assess planned activities to ensure they meet forecasts. 

By Owen McDonald, Senior Editor

Kwanzoo, a provider of multi-channel engagement marketing software solutions recently announced a technology partnership with Eloqua. The partnership encompasses the release of the Kwanzoo Cloud Connector for Eloqua, designed to enable the integration of Kwanzoo's suite of Smart Marketing Units with the Eloqua platform.

Kwanzoo's suite of Smart Marketing Units — which include polls, surveys, social promotions and opt-in lead forms — is now integrated with Eloqua's Platform and is used for lead nurturing, lead capture, social sharing and display campaign optimization.