News

Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other capabilities.

Infusionsoft is an integrated sales and marketing product designed specifically for small businesses. It includes a suite of CRM, email marketing, e-Commerce, lead generation and marketing automation tools that emphasize ease of use in both B2B and B2C environments.

Callidus Software last week announced that it has closed an agreement with Certify Data Systems to adopt Callidus' LeadFormix marketing automation platform to manage and optimize the company's lead generation activities.

Certify Data Systems is a San Jose, Calif. based healthcare information technology company. The company's products are designed to facilitate the movement of information between hospitals, physicians, clinics and other healthcare facilities.

DemandBase, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase will add the new capabilities to its existing Real-Time Identification Service solution.

DemandBase gives B2B marketers the ability to identify and analyze incoming web traffic based on more than 40 business attributes, including company name, size, location, annual revenue, and industry type. Marketers can use this information to segment incoming traffic, tailor content marketing to specific audiences, generate more accurate analytics, and capture lead-generation data without the use cookies. The Real-Time Identification Service can also be integrated with a number of leading marketing automation, CRM and analytics platforms.

Marketing software vendor ExactTarget went public March 22, raising approximately $161 million. The company says it will use the cash to expand its sales and marketing efforts, and to extend its overseas business operations.

After opening at an initial price of $19 a share, the company's stock is currently trading in the $27 range, or more than 40% above its initial price.

Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning to invest in one, according to new research released by Televerde, a provider of B2B sales pipeline development solutions.

The B2B Marketing Research Study features responses from more than 300 marketing and sales executives. The research, conducted online and at some of the industry events Televerde participates in, features metrics and other insight associated with more than 70 questions about lead generation, lead nurturing, lead conversion, marketing automation, and contact data practices and performance.