News

ON24, Inc. debuted its new MOVE (Mobile Virtual Environments) this week, a technology that allows the company’s webcasting and virtual event platforms to detect which device a user is on and then automatically provide a customized experience.

The new, comprehensive expansion of the company’s mobile strategy was driven by a dramatic increase in the number of users viewing online events on iPads and mobile phones. On24 said mobile usage of its webcasting platform grew 300% in the last year, and the company expects that number to double again by this time next year.

Act-On Software reported record results for Q2 2012. During the second quarter, revenue grew 320% year-over-year, and the company signed 277 new customers. This marks the 10th consecutive quarter of sequential growth for the company.

Act-On grew its employee base by more than 200% in the last year. The company appointed David Fowler as its chief privacy and deliverability officer. His role will include developing best practices in online marketing, helping customers implement those best practices and representing Act-On at key industry groups.

In June, Act-On released Act-On Insight, focused on capabilities for benchmarking and tracking key online marketing metrics. The tool is designed to help companies monitor social media and engage prospects.

Marketing automation vendor Pardot reported its most successful quarter to date, adding 143 new clients in Q2 2012. The company also sealed a significant deal with Dell in the second quarter, with the computer manufacturer now offering Pardot to its small business customers. Also in Q2, Pardot was awarded a large line of credit from Silicon Valley Bank, which, according to the company, will be used to fund its growth and customer service initiatives. Pardot’s client list includes more than 1,300 companies worldwide.

Marketing automation vendor Pardot reported its most successful quarter to date, adding 143 new clients in Q2 2012. The company also sealed a significant deal with Dell in the second quarter, with the computer manufacturer now offering Pardot to its small business customers. Also in Q2, Pardot was awarded a large line of credit from Silicon Valley Bank, which, according to the company, will be used to fund its growth and customer service initiatives. Pardot’s client list includes more than 1,300 companies worldwide.

In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels.

For sales and marketing teams, the name of the game here is alignment: Working towards the same goals, pursuing the same customer-facing strategies and measuring their progress against the same metrics. It's also more important than ever to provide content that speaks to buyer pain points, builds trust and keeps customers engaged.