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This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

Bizo Unveils Company Targeting And CRM Retargeting Solutions At #DF12


Bizo, a business audience marketing company, yesterday introduced two new solutions aimed to help business marketers more efficiently pinpoint and reach specific prospects online: 1) Bizo Company Targeting; and 2) Bizo CRM Retargeting. Bizo unveiled these new solutions during Dreamforce 2012.

The Bizo Company Targeting solution enables marketers to run focused online campaigns against their targeted accounts, nurturing employees at a target prospect organization wherever they travel across the web. In addition, marketers can use this platform to connect with existing customers through new products and services.

Demandbase Unveils Real-Time Identification API For Salesforce CRM


Demandbase, a provider of B2B targeting and personalization tools for marketers, has introduced an API designed to integrate its Real-Time Identification solution with the Salesforce CRM platform.

Demandbase Real-Time Identification gathers information and insights on anonymous web site visitors, allowing a marketing organization to learn more about prospects and to offer personalized data targeted to specific companies. With the new API, this data can be pushed directly into Salesforce, making it available to an organization's sales team.

Eloqua Promotes Alex Shootman To President

Eloqua, an on-demand marketing automation and Revenue Performance Management (RPM) solutions provider, announced the promotion of Alex Shootman to President of the company. In his new role, Shootman will be responsible for customer-facing activities including account management, customer success, sales and support, and will report to Joe Payne, Chariman and CEO of Eloqua.

  • Written by Demand Gen Report Team
  • Category: Industry News
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BlueBird Strategies Adds New Clients And Hires, Develops Advisory Board


BlueBird Strategies, a marketing automation solution provider, has announced new hires and client relationships. The company has also expanded its services by opening offices in the Bay Area, the Pacific Northwest and the Research Triangle Park area of North Carolina.

The new staff additions have helped BlueBird extend its client base over Boston, Northern and Southern California, Chicago, New York City, North Carolina, Paris and Washington, D.C.

Act-On Software Announced $16 Million In New Venture Financing


Marketing automation vendor Act-On Software announced Wednesday that it secured $16 million in new venture financing. The Series D round of financing gives the Beaverton, OR based company a market valuation of approximately $150, according to news reports.

Norwest Venture Partners will lead the current funding round, with existing investors Trinity Ventures, U.S. Venture Partners and Voyager Capital also participating. Previous funding included a $10 million Series C round in June, 2011, and a prior $4 million round.

Corporate Visions Announces Deal To Acquire WhiteboardSelling


Sales and marketing consultancy Corporate Visions announced Tuesday that it has acquired WhiteboardSelling, a provider of sales-enablement technology. The purchase price and other financial details of the deal were not disclosed.

WhiteboardSelling is a fairly unique company in the B2B sales enablement space. As the company's name suggests, it offers a cloud-based platform that sales reps can use to create on-the-fly, visual presentations. The company also provides training resources to teach sales personnel how to improve their visual storytelling skills and integrate whiteboard presentations into their existing content assets.

Email Subject-Line Study Offers Guidance For B2B Marketers


A recent study conducted by email marketing firm Adestra offers some interesting, and perhaps surprising, insights into how email subject lines affect user engagement metrics.

The study, which involved a random sample of the firm's email campaigns, analyzed click-through, open and click-to-open rates for 932 million emails during a six month period. The study broke out specific market segments, including e-Commerce, event marketing, and charities; it also compared B2B versus B2C response rates.

HubSpot Unveils Major Upgrades To Its Marketing Automation Platform


volpe-contacts-800-SMHubSpot today announced the release of HubSpot 3, the latest version of the company's flagship marketing automation platform. The update was officially unveiled during HubSpot's Inbound Marketing event, being held this week in Boston.

According to HubSpot Product Marketing Director Rick Burnes, the HubSpot 3 release includes 10 completely new or rebuilt components. These additions will be fully integrated with the platform's existing blogging software, CMS, SEO and marketing analytics tools, in addition to third-party tools available through the HubSpot marketplace.

Burnes stated that closer integration between components was a key goal of the new design. "Many of these [tasks] required hopping around between multiple applications," Burnes said during a HubSpot product announcement call held last Monday. "HubSpot has now pulled all of these tools together into a single, integrated suite."

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