News

Bulldog Solutions and Full Circle CRM plan to jointly develop a Revenue Performance Solution for Salesforce.com that is expected to tie together the critical components needed to measure revenue performance.

The new offering will combine the Revenue Performance Improvement Maturity Model from Bulldog Solutions with Full Circle CRM, Salesforce.com and other popular marketing automation offerings.

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Vidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year.

The Vidyard platform offers HubSpot customers two applications – Video Mapping and Heat Mapping – that enable marketers to access individual viewing data directly within their HubSpot contact records.

Zoho has released a new version of the company's flagship CRM suite, including upgrades designed to simplify managing sales collateral and identifying leads based on a salesperson's current location.

The new Document Library module in Zoho CRM enables users to centrally store, manage and collaborate on content. Users can upload and create files in multiple format and email proposals and other collateral directly from the Document Library.

B2B sales and marketing teams have not embraced technologies such as whiteboarding for visual storytelling even though they can improve demand generation.

Only 13% of salespeople use an interactive writing surface such as a whiteboard to support their customer conversations, according to a survey of more than 300 B2B salespeople and marketers by Corporate Visions, a sales and marketing messaging company.