News

SAVO Group, a provider of sales enablement technology, announced strong growth entering 2014, generated by multiple new product launches and key partnerships.

The company recently acquired StoryQuest, Inc., a provider of digital postcard technology. This addition to SAVO’s sales enablement portfolio incorporates industry thought leadership and corporate content within a recorded digital message that transforms customer communications into personalized conversations, content marketing collateral, and lead generation solutions that arm sales reps with the right tools to align with prospects and customers at each stage of the buying cycle. 

Salesfusion acquired LoopFuse, a sales and marketing automation software provider, for an undisclosed fee. The acquisition aims to promote further growth by Salesfusion in the mid-market business.

The purchase of LoopFuse will allow Salesfusion to integrate social media publishing and monitoring tools directly into the Salesfusion suite. The combined technologies will offer Salesfusion customers social listening, publishing and nurturing tools, along with predictive analytics.

Act-On Software posted a 215% increase in revenue for fiscal 2013 and ended the year with more than 2,000 customers, representing a wide range of sizes and industries.

In addition, the company doubled its workforce to 250 employees and opened three new offices, expanding its reach across three continents and seven office locations.

ReviMedia, an online lead generation platform provider, entered a strategic partnership with LeadCloud, the provider of a lead service platform that connects buyers and sellers of lead data.

The collaboration will integrate the ReviMedia LXP platform with the LeadCloud platform, adding more lead buyers to each company’s network and enhancing overall revenue potential. A more diverse mix of buyers will give both companies more opportunities to sell their leads, officials for both companies noted.

The third annual B2B Content2Conversion Conference will be held May 6-7, 2014 at the Pershing Square Signature Center in Manhattan. This educational event is designed to provide business marketers with strategies and tactics to compete in the rapidly expanding sector of content marketing.

The event focuses on helping marketers improve the effectiveness of their inbound and outbound campaigns and drive better engagement with their existing customers and prospects.