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Demanding Views

5 Ways To Drive Demand With Mobile

Tom HeadShot 01By Tom Bishop, Principal Strategist, BackBeat Marketing

Today we’re watching the biggest industrial shift since the automobile replaced the horse and buggy. Or, maybe even since the airplane replaced the ocean liner.

Mobile devices — including handheld phones, tablets and now watches — are rapidly becoming the primary platforms for Internet browsing, online shopping, reading, news-gathering and interacting with businesses.

  • Written by Kim Zimmermann
  • Category: Demanding Views
  • Hits: 2775

3 Ways To Maximize B2B Teleprospecting Productivity

Kathy Rizzo HeadshotBy Kathy Rizzo, VP of Sales and Marketing, TeleNet Marketing Solutions

Strategy, target market, messaging, value propositions and offers all play an important role in creating a successful teleprospecting initiative. But teleprospecting is also a numbers game. To uncover and qualify budget, authority, need and timeframe (BANT) leads, it pays to understand the statistics and the effort required. Knowing the stats allows you to maximize productivity and anticipate results.

  • Written by Kim Zimmermann
  • Category: Demanding Views
  • Hits: 4147

The Elements Of An Effective Sales Dashboard

Johnson headshot1By Bill Johnson, President, Salesvue

Sales dashboards are designed to illustrate key performance indicators (KPIs) and many other pieces of information relevant to the sales process. They are particularly useful given their ability to present a large amount of information in a relatively simple manner. An overwhelming amount of data is entered into a sales system every day.

  • Written by Kim Zimmermann
  • Category: Demanding Views
  • Hits: 5600