By Michael Damphousse, CEO/CMO of Green Leads, LLC
Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing -
What is your mix for lead gen?
By Jeff Ogden, Author, How to Find New Customers
The first rule every marketer must embrace when they look at lead nurturing programs is this:
Companies don’t buy. People do.
Since we’re speaking to people rather than companies, one must engage on an emotional level. You need to build trust and confidence in your company and the very best way to connect in this manner is through the use of stories.
Few companies have been as close to the pipeline building strategies of leading BtoB organizations over the past decade as By Appointment Only (BAO). The company has provided demand generation services for more hundreds of high tech clients and has secured more than 150,000 executive level meetings since its start in 1997.
By Guy Powell, Author, “Marketing Calculator: Measuring and Managing Return on Marketing Investment”
Is half your marketing wasted and you just don’t know which half? Are you a follower of John Wanamaker and don’t know whether your marketing is working or not? In any organization, marketing is one of the most difficult functions. There’s always too much to do and too little time. And if you’re like most organizations after the campaign is done, you can’t answer the simple question, “How much revenue did it bring in?”
Here are six steps to help fix this problem:
