The time-starved buyer needs to be particularly nurtured, and the rules are getting “snappy” for marketers to message quickly and efficiently.
By Joan Damico, Marketing Communications Consultant
It’s predicted that nearly 6 billion mobile app downloads will occur in 2010 according to Marketing Charts and ABI Research. Of course the growth in smartphone sales (up 20% in 2009) is driving the development of apps.
By Mike Gospe, Co-Founder & Principal, KickStart Alliance
We are victims of our own desire to sell to anyone and everyone. Collectively speaking, in our race to help sales make quarterly numbers, marketing teams fall into the trap of casting as wide a net as possible for fear of leaving out a potential audience segment.
Enterprise marketing software provider Neolane has grown rapidly in the last year, and is poised for more growth in the coming year.
