Content Strategies

SpringCM recently announced the latest release of its cloud enterprise content management platform, featuring new dynamic case management capabilities designed to deliver more consistent execution, enhance team productivity and increase management visibility of key business processes.

The new release is designed to enable users to organize teams, tasks and content by using a checklist metaphor to drive such applications as new account openings, vendor on-boarding and audits. In addition, the new release includes mobile support for the Apple iPad to help executives and mobile workers perform more efficiently. The support offers access to cloud capabilities, including full text search of corporate content repositories.

Alinean, a creator of value-based interactive sales and marketing tools for BtoB solution providers, announced a new channel partnership agreement with Demand Creation Specialists (DCS), a custom content agency and publisher of DemandGen Report.

The basic white paper is still one of the most important pieces of marketing content — used and trusted as the key decision tool by over 60% of buyers, according to research from SiriusDecisions. However, the effectiveness of white paper marketing campaigns has declined over the past two years, as the current one-size-fits-all content and information overload no longer resonate with today's inundated, skeptical and frugal buyers. To cater to this growing shift in buying patterns, Alinean's Interactive White Paper offers BtoB marketers the opportunity to leverage the large current content investment, drive more high quality leads, reduce sales cycles and maximize new white paper relevance to buyers.

There has been a flood of research and analysis popping up over the last few years pointing to the emergence of content marketing. However, few resources have provided prescriptive insights into how to create a content strategy specific to individual business and market dynamics.