Feature Articles

As revenue performance management continues to gain traction in the automation space, Cloud9 Analytics introduced the Revenue Velocity Forum, an educational event focused on providing revenue-driven strategies. Sales empowerment and 2.0 tactics were key themes at last week’s event in Boston.

“In a recent survey, we found that just less than half of all forecasted sales deals result in wins,” said Jim Dickie, Managing Partner of CSO Insights, in a press release. “Forecasted close rates are at a 16-year low, and the cost of not investing in solutions and best practices to accelerate revenue is dangerous for modern enterprises. As we enter into the home stretch for 2010, we encourage all sales and marketing managers to join us and consider new ways to drive sales effectiveness for 2011.”

The long-awaited launch of Eloqua10 last week has caused quite a stir in the marketing automation space as customers, consultants and even competitors have weighed in on the potential impact of release. The product’s advanced ease-of-use and added functionality around Revenue Performance Management (RPM) could be potential game changers for the marketing automation space.

"Eloqua10 is a stunning piece of web software,” said Sam Boonin, VP Marketing at GoodData, a cloud business intelligence provider. “It seems that every marketing automation vendor likes to talk about analytics these days — it's nice to see Eloqua start to deliver on the promise."