Feature Articles

As the phenomenon that is Facebook continues to blossom as a revolutionary communication platform, so does the opportunity for businesses to drive growth by cultivating an engaging presence with prospects and customers. Facebook currently has more than 800 users, 500 of whom log on daily.

In his keynote address at the company’s Cloudforce Conference November 30 at the Javits Convention Center in New York City, Salesforce.com CEO Marc Benioff pointed to Facebook as leading the revolution toward the Social Enterprise. “Facebook has unleashed a power and energy of social networking that we just haven’t seen before,” he said.

Act-On Software today announced that the company has exceeded the 500th customer mark in less than two years. News of the milestone follows a record Q3 for Act-On, during which the company saw a 400% year-over-year growth, and added 164 new customers.

The company’s momentum is anticipated to continue rapidly, according to CEO Raghu Raghavan. “Act-On should hit 700 customers by the end of 2011 and 1,000+ by the end of Q1 2012,” he told DemandGen Report. “We're extremely pleased by this phenomenal growth and are planning accordingly by scaling the post-sales side of the business now so as to ensure that everyone is successful going forward.”