COVID-19 Update
Subscribe

Feature Articles

New Survey Shows Firms Focusing On Demand Generation Are Outgrowing Their Competition

Companies with effective lead generation strategies are more likely to outgrow their competitors, according to the findings of a recent research study conducted by Marketing Profs and the Lenskold Group. The report titled “BtoB Lead Generation: Marketing ROI & Performance Evaluation Study,” explored the practices companies are utlizing to track the performance and return of their marketing efforts.

Kraft Tallies $100M in Sales Lift By Tapping Into Online Communities

Tapping into consumers’ constant desire for a successful weight loss program, Kraft Foods partnered with South Beach Diet to introduce a new meal and snack product line. To jumpstart the launch, Kraft worked closely with online consumer groups to learn about their needs and educate them about dieting basics, through an internally developed health and wellness community.

More Articles...

  1. Online Video Drawing More Eyeballs Among Marketers, Expanding in BtoB
  2. New Aberdeen Report Highlights Competitive Edge Gained By Optimizing Lead Scoring & Prioritization
  3. Social Media Stepping Up As Source For Connecting B2B Networks
  4. Virtual Events Broadening Their Footprint With Lead Gen Success, New Applications
  5. Lead Scoring Moves Upstream To Prioritize Early Stage Prospects