Feature Articles

 

Lead nurturing is not only a nice to have, but a need to succeed. In fact, a new report premiering this week from Aberdeen Group titled "Lead Nurturing: The Secret to Successful Lead Generation," goes so far as to identify lead nurturing as the difference between a successful company and a mediocre company.

 

The explosive growth of iPhone and the recent release of the Google Android are expected to present a new set of challenges and opportunities for marketers. The transmission speed and added functionality of these 3G devices will likely mean more users will be conducting their web research on a small screen, which could have a significant impact on conversion rates and site experience going forward.